Cullinan Holdings was established in 1901 as the famous diamond mining company which discovered the world’s largest ever rough diamond. The company is listed on the Johannesburg Securities Exchange under the Tourism and Leisure sector. 

The Group has evolved rapidly in the past four years, from a Group almost exclusively focusing on Tourism to the current business which operates in three major segments. These are Travel and Tourism, still the dominant segment, Marine and Boating and recently Financial Services.


Within the Tourism and Travel segment, the Group operates some of the most reputable brands in Southern African travel and tourism. These are covered in more detail under the Group Profile. The businesses within the Marine and Boating segment are licenced to supply many premium yachting products to yacht builders in South Africa, as well as retaining the agency for many well known leisure boating brands. The Finance segment was established in 2012 and is evolving into a key area for the business and continues to be the focus for the future.

In terms of Travel and Leisure, Cullinan has created an integrated business model which allows for the supply of high-quality travel packages in which the Group is involved in most parts of the chain of supply, with consequent control over service and the ability to provide excellent value to the traveller. Financial Services will leverage the cash generative nature of the Travel business and in addition, will work synergistically with the Boating businesses to offer a turn- key yacht finance offering.

The Group’s strategy of an integrated model is built on four pillars, being:

Partnerships: The Group values and builds long-term partnerships with both suppliers and customers. This provides us with the best choice of value product and a strong distribution network. 

Employees: The Group is focused on attracting and retaining the best talent. The Group will also focus on training and development as a key to differentiate the business from its competitors. 

Community: The Group actively looks for opportunities to benefit the broader community in areas where we operate. 

Growth: The Group has worked hard to improve internal processes and efficiencies and is well positioned to grow organically. In addition, the Group intends, and is well positioned, to grow through acquisitions with a strong infrastructure and financial position.

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